TrueProfit

Privacy Policy

Last updated: June 12, 2026

David Caruso ("we," "us," or "our"), operating TrueProfit at wafclaw.com, is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have over your data. This policy applies to all users of TrueProfit software and the wafclaw.com website.

1. Information We Collect

1.1 Account and Purchase Information

When you purchase TrueProfit, your payment is processed by Paddle.com as our Merchant of Record. Paddle collects and stores your name, email address, billing address, and payment information in accordance with their own privacy policy. We receive from Paddle: your name, email address, and a transaction reference number — sufficient to issue your license and provide support.

1.2 Shopify Store Data

TrueProfit connects to your Shopify store via the official Shopify API. We read the following data from your store:

  • Order data: order ID, line items, item prices, quantities, discounts, shipping amounts, payment fees, refund records, and order timestamps
  • Product and variant data: SKUs, product titles, variant titles, and variant IDs (used to map your COGS costs)
  • Store settings: currency and timezone (used for display purposes)

We do not access customer names, customer email addresses, customer shipping addresses, or any payment card details from Shopify orders. We access only the financial and product data needed to calculate profit.

1.3 Advertising Platform Data

If you connect Meta Ads or Google Ads, we read your advertising spend data: campaign names, ad set names, daily spend, impressions, and clicks. We do not access your ad creative content, audience targeting data, or any personal data from your advertising audiences.

1.4 COGS Data You Provide

If you upload a COGS CSV or enter product costs manually, we store that data to apply it to your profit calculations. This data belongs to you and is accessible only within your TrueProfit account.

1.5 Support Communications

If you contact us at support@wafclaw.com, we retain the content of your email and your email address in order to respond to your inquiry and maintain a support history.

1.6 Website Analytics

We may use privacy-respecting analytics tools on wafclaw.com to understand how visitors use the site (e.g., page views, referral sources). We do not use advertising tracking pixels or cross-site tracking on this website.

2. How We Use Your Information

We use the data we collect to:

  • Calculate and display net profit per order, per product, and per day in your TrueProfit dashboard
  • Issue and verify your software license
  • Provide email support and respond to your inquiries
  • Send product update notifications (you may opt out at any time)
  • Improve the Software and diagnose technical issues

We do not use your data for advertising, profiling, or marketing to third parties.

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area, our legal bases for processing personal data are:

  • Contract performance: Processing your purchase information and store data is necessary to deliver the Software you purchased.
  • Legitimate interests: We process support communications and usage analytics based on our legitimate interest in improving the service.
  • Legal obligation: We may retain certain records as required by applicable law.

4. Data Sharing

We do not sell, rent, or share your personal data or store data with third parties, except:

  • Paddle.com: Our Merchant of Record, who processes your payment. Subject to Paddle's privacy policy.
  • Shopify: Your store data is accessed via the Shopify API; Shopify's privacy policy governs their data handling.
  • Meta / Google: Your ad data is accessed via their APIs under OAuth. Their respective privacy policies apply to data they hold.
  • Legal compliance: We may disclose information if required by law, court order, or governmental authority.

5. Data Security

All data transmitted between your Shopify store, advertising accounts, and TrueProfit is encrypted in transit using HTTPS/TLS. Access to your data is restricted to authorized personnel only. We do not store Shopify passwords, advertising platform passwords, or payment card details.

6. Data Retention

We retain your store and profit data for as long as your TrueProfit account is active. If you request account deletion, we will delete your data within 30 days, except where we are legally required to retain certain records.

7. Your Rights (GDPR and Applicable Law)

You have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate data.
  • Deletion: Request deletion of your personal data ("right to be forgotten").
  • Portability: Request your data in a portable format.
  • Objection: Object to processing based on legitimate interests.
  • Restriction: Request restriction of processing in certain circumstances.

To exercise any of these rights, email us at support@wafclaw.com. We will respond within 30 days.

8. Cookies

The wafclaw.com website may use essential cookies for session management and security. We do not use tracking cookies for advertising purposes.

9. Children's Privacy

TrueProfit is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email. The updated policy will be effective from the date posted on this page.

11. Contact

For privacy inquiries or to exercise your data rights:
Email: support@wafclaw.com
David Caruso, 7801 N Federal Hwy, Bldg 1-103, Boca Raton, FL 33487, United States