TrueProfit
What TrueProfit does

Every dollar in. Every cost out.
One real number.

TrueProfit tracks every revenue source and every cost category that affects your margins — automatically. Here's exactly what you get.

Know the truth on every single sale

Profit per order

Every order in your Shopify store gets a real net profit number. TrueProfit deducts the product cost, the Shopify transaction fee, the payment processing fee, the shipping cost, any refund amounts, and the attributed ad spend — all automatically. You see exactly what you kept.

  • Per-order profit in real time as orders come in
  • Breakdown by cost category for every order
  • Profit margin percentage alongside dollar amount
  • Historical order profit going back to your install date
Order #5094 breakdown
Revenue+$89.00
Product cost (COGS)-$24.50
Shopify fee (2.9% + 30¢)-$2.88
Shipping-$6.40
Ad spend (attributed)-$12.10
Refunds$0.00
Net profit+$43.12
48.4% margin
Find your winners — and your silent losers

Profit per product

Product-level profit is where most merchants discover a hidden problem: a product that looks like a best-seller on revenue but is actually destroying margin when you account for its COGS, ads, and refund rate. TrueProfit surfaces this clearly.

  • Net profit ranking across your entire catalog
  • Average margin per SKU and variant
  • Refund rate impact per product
  • Sort by margin, volume, or total profit
Product profit ranking · Last 30 days
Whey Protein 2lb$2,840
38% margin · 72 orders
Pre-Workout Stack$1,920
31% margin · 58 orders
Collagen Gummies-$186
-4% margin · 46 orders
Vitamin D3 5000IU$1,540
44% margin · 35 orders
Track the number that actually matters

Daily profit dashboard

Your main dashboard shows net profit by day, week, and month in a clean chart. At a glance you can see if your business is actually growing or just doing more volume at eroding margins. Compare any two date ranges side by side.

  • Daily, weekly, and monthly profit charts
  • Revenue vs. profit overlay to spot margin compression
  • Date range comparison with percentage change
  • Export data to CSV at any time
Net profit · Last 7 days
$8,940
MonTueWedThuFriSatSun
+18% vs prior 7 days
Ad spend sync

Meta Ads and Google Ads — deducted automatically

Ad spend is usually the biggest variable cost for Shopify merchants and the hardest to attribute. TrueProfit connects directly to your Meta Ads (Facebook/Instagram) and Google Ads accounts and pulls daily spend automatically.

Spend is allocated to orders proportionally based on your attribution window, so you get a realistic per-order ad cost — not just a lump daily total that tells you nothing about which products are efficient.

  • Direct OAuth connection to Meta Ads Manager
  • Direct OAuth connection to Google Ads
  • Daily spend synced automatically — no CSV downloads
  • Per-campaign and per-ad-set breakdown
  • Adjust attribution window to match your funnel
Ad spend · Today
Meta Ads (Facebook/Instagram)$284.40
3.2x ROAS
Google Ads (Search + Shopping)$142.80
4.1x ROAS
Total ad spend today$427.20
Auto-synced · Last updated 4 min ago
COGS import — product costs
// sample-cogs.csv
sku,cost_usd
WHEY-2LB-VAN,24.50
PREWORK-120,18.20
COLLAGEN-60,8.90
VITD3-5000,4.10
Upload your CSV and TrueProfit maps costs by SKU. Applied to all historical and future orders instantly.
96 products mapped · Updated June 12, 2026
COGS import

Your product costs, applied to every order

Cost of Goods Sold is the foundation of any profit calculation. TrueProfit makes it simple: upload a CSV with your SKU and cost, and those numbers are applied automatically to every matching order — past and future.

  • Simple CSV upload: SKU + cost per unit
  • Enter costs manually in the UI if preferred
  • Bulk update when supplier pricing changes
  • Costs applied retroactively to all historical orders
  • Variant-level cost support (size, color, etc.)
Low-margin alerts

Know the moment a product stops being profitable

Markets shift. Supplier costs rise. Ad CPMs spike. One week a product is your best margin performer; the next it's quietly bleeding cash. Low-margin alerts catch these inflection points in real time so you can act — not discover the damage at month end.

  • Set a minimum margin threshold per product or store-wide
  • Get alerted by email when any product crosses below
  • See a ranked list of products sorted by margin in the dashboard
  • Alert history so you can track recurring margin issues
Collagen Gummies margin dropped to -4%
Below your 10% threshold. 46 orders this week. Action recommended.
2 min ago
Campaign ROI below threshold
Meta Ad Set "Protein - Lookalike" showing 1.8x ROAS vs 2.5x minimum.
18 min ago
Whey Protein 2lb — margin recovered
Back above 30% after COGS update. Current margin: 38%.
1 hr ago
Fee auto-detection

Shopify fees captured automatically

Shopify transaction fees (0.5%–2% depending on plan), Shopify Payments processing fees (2.9% + 30¢), and currency conversion spreads are all read directly from your order data. You don't configure anything — TrueProfit reads your plan tier and calculates exact fees per order.

  • Shopify transaction fee per order (based on your plan)
  • Payment gateway processing fee per order
  • Currency conversion fee for multi-currency stores
  • Refund handling — profit reversed on the original order
Refund accounting

Refunds reverse profit automatically

When Shopify processes a refund, TrueProfit marks the original order as refunded and reverses the profit. Your dashboard always shows money actually kept — not a gross revenue figure that includes returns you already paid back.

  • Full and partial refunds handled correctly
  • Original order profit reversed on refund
  • Refund rate tracked per product
  • Refund history available in reports

Everything you need to run a profitable Shopify store

One payment. No monthly fees. Real profit clarity starting today.

Get TrueProfit — $198 USD

14-day unconditional money-back guarantee. Billing by Paddle.com.